Team

Yuko Aoyama

Lead, Experience Design

Drawing on my background working in commercial companies, design firms, and consulting firms, I take responsibility for the entire design process—from research and concept making to prototyping and product building. I bring ideas to life across a wide range of expressions, from interaction design to graphic design and even video editing.

PASSION & INTEREST

Dancing with Ambiguity while Driving Completion

I enjoy the process of giving shape to ideas, advancing from the abstract to the concrete. By carefully unraveling vague intuition and fragments of information along with subtle feelings of incongruity, I guide them toward tangible and testable hypotheses. I am meticulous about the precision of language and interpretation, using visualization as a tool to capture core insights.

Aiming to be a Designer Who Sparks Inspiration

I believe the true power of design lies in its ability to ignite conversations within a team by offering fresh perspectives. While honoring the client’s enduring identity, I strive to be a courageous presence that uncovers new discoveries.

Delivering Beautiful Moments

At the heart of UX and UI design is the desire to deliver beautiful moments to users. My goal is to revisit the fundamental value of products and services, weaving meaningful design that transcends mere surface aesthetics.

BACKGROUND

I am originally from Asahikawa, Hokkaido. After graduating from Nagoya City University, I began my career as an Interaction Designer at Canon. Following that, I worked as a UI/UX Design Manager at a design firm before joining BCG X (formerly BCG Digital Ventures).
As a Lead Experience Designer, I have collaborated with diverse teams including engineers, product managers, and strategic designers to support new business development and future visioning for client companies. My work experience primarily focuses on innovation in healthcare, mobility, insurance, and retail sectors. I joined KESIKI in 2024.